Competition

This module covers:

Why VCs care about your competition so much
How to convince VCs that you have a genuine competitive advantage
How to show investors that your current advantage is defensible
How to present effectively in situations where you have several competitors

This module includes

In-depth explanations of how VCs think

Guides on what to say in VC meetings

1.5 hours of content

7 video examples of real pitches

What you'll find in this module

4 chapters

1.5 hours

Intro to Competition

4 lessons

4 videos

This chapter introduces the module, explains why VCs are so obsessed with competition, and provides you with guidance on when and what to talk about.

Why do VCs care about competition?

Who are you competitors and which ones should you talk about?

When should you talk to about competition during your fundraise?

The 2 key questions VCs use to assess "Competition"

Do you have a genuine competitive advantage?

4 lessons

4 videos

This chapter breaks down how to convince VCs that you competitive advantage.

Are you different from your competitors?

Do customers care about what makes you unique?

A 2-part framework for showing that you have a competitive advantageFree

Contains pitch footage

How to use evidence to convince VCs you have a competitive advantage

Contains pitch footage

Is your competitive advantage is defensible?

6 lessons

6 videos

This chapter breaks down how to show VCs that your competitive advantage can be maintained over the long term.

2 ways to answer the "why can't Google copy this" question?

How to convince VCs that incumbents can't copy you for structural reasons

Contains pitch footage

How to convince VCs that incumbents don't care about your niche

Contains pitch footage

2 ways to show that your advantage is defensible vs other startups

How to convince VCs other startups won't be able to catch you for structural reasons

Contains pitch footage

What to do if what makes you unique isn't defensible

Dealing with multiple competitors

3 lessons

3 videos

This chapter explains how to present competition effectively when you're a crowded market.

2 techniques for talking about competition in crowded markets

Grouping

Contains pitch footage

Directing attention

Contains pitch footage